The FORCE Has Arrived!

Yes, it’s true; the Force has arrived at Orlando Broadway. And no, even though Star Wars fans from around the globe invaded Orlando this past weekend for festivities including Star Wars themed Speed Dating and Commitment Ceremonies for those that hit if off – that’s not what we’re talking about.

A couple shares a kiss after a Star Wars commitment ceremony Thursday at the opening day of the Star Wars Celebration V in Orlando, Fla. Red Huber/Orlando Sentinel/AP

While fun, what I’m actually referring to is an exciting little venture we have coming up…. It’s called the TwitterForce (Maybe not, that’s just my first stab at a name – have any suggestion??).

While it may sound scary, it’s actually going to be pretty awesome, or at least I think it will. What is TwitterForce? Well, we are looking to enlist a team of Twitter – Savy individuals to become Orlando Broadway’s TwitterForce. These individuals will attend every show and tweet their thoughts before the curtain, at intermission and of course after the show. While we can sit in our offices and brainstorm marketing campaigns from now until eternity, we know the real way to get people excited about a show is when other people they know and trust…da-da-da-dahhhhh TALK ABOUT IT! Even if it is with a cell phone and social network known as Twitter.

Can you please, please tell someone?

So what is this TwitterForce all about? We’ll be posting applications soon and here’s what we’re thinking. We want our TwitterForce members to come see the show (hopefully really enjoy it!) and then get the word out that the show is here in town. Our TwitterForce members will have special access to cast and creative team members, they’ll be invited to our exclusive cast parties following the show, and really get an insiders look at Broadway in Orlando.

Did we mention they get free tickets to every single show in our upcoming season? Which isn’t too shabby if I say so myself… Our lineup includes YOUNG FRANKENSTEIN, ROCK OF AGES, WEST SIDE STORY, WICKED, SHREK THE MUSICAL and HAIR. For more info go here.

So what do you think? Do you have what it takes to be a TwitterForce member? If you’re interested, you can email me at amanda@truemktg.com – applications will hopefully be up by Wednesday, September 1, with the TwitterForce team officially being announced on Friday, October 1.

More to come on this little idea. Until then, may the FORCE be with you! (I couldn’t resist!)