FAIRWINDS BROADWAY ACROSS AMERICA – ORLANDO EMBRACES SOCIAL MEDIA AND ANNOUNCES THE LAUNCH OF THEIR OWN TWITTER FORCE

9 Nov
For further information:
Amanda Norvell/407.841.4675
amanda@truemktg.com

Five Local Twitter Users Will Be Chosen As Inaugural Twitter Force Members

ORLANDOFAIRWINDS Broadway Across America – Orlando is proud to announce the first local arts Twitter Force. The Twitter Force will be comprised of five local twitter users and arts enthusiasts. Twitter Force hopefuls can apply to become an official Twitter Force member by downloading the application here. The deadline to apply is Friday, November 19, 2010. The 2010 – 2011 Season Twitter Force will be announced on Tuesday, November 23.

The Twitter Force members will be given two tickets to most shows in the upcoming 2010 – 2011 FAIRWINDS Broadway Across America – Orlando season, the shows include YOUNG FRANKENSTEIN, ROCK OF AGES, WEST SIDE STORY, SHREK THE MUSICAL and HAIR. The Twitter Force will be asked to tweet their thoughts before the curtain, at intermission and of course following the show. Twitter Force members will also be given special access to the cast and creative team for every show with the opportunity to conduct cast interviews via twitter, tweet from backstage and attend the opening night cast party for every show.

“Twitter is the new word of mouth,” said Ron Legler, President and CEO of Florida Theatrical Association, the presenter of FAIRWINDS Broadway Across America – Orlando. “It’s important for us to get the word out about all of the amazing shows we have coming this year, and the Twitter Force will be instrumental in helping us do so.”

The owner of the popular award winning culture blog TheDailyCity.com, Mark Baratelli, was brought in to help conceptualize the Twitter Force. He will also be a founding member of the team. “I am thrilled that the FAIRWINDS Broadway Series is doing this. Because of the twitter force, more folks will learn about what’s going on at the Bob Carr when the house lights go down and the stage is lit.”

FAIRWINDS Broadway Across America – Orlando is proud to offer two new 3-show season ticket packages, the Get Rockin’ package, featuring ROCK OF AGES, WEST SIDE STORY and HAIR starts as low as $138.00. The Get Wicked package, featuring WICKED, SHREK THE MUSICAL and YOUNG FRANKENSTEIN starts as low as $139.50. The packages are available for purchase online at http://www.OrlandoBroadway.com, over the phone by calling 1.800.448.6322 Monday through Friday, 10:00 a.m. to 5:00 p.m., or in person at the FAIRWINDS Broadway Across America – Orlando box office located on the lobby level of the Capital Plaza Two Building at 301 East Pine Street, Suite 175, in downtown Orlando.

FAIRWINDS Broadway Across America – Orlando is presented by Florida Theatrical Association, a non-profit civic organization with a volunteer board of trustees established to ensure the continued presentation of quality touring Broadway productions and the promotion of arts education throughout the state of Florida.  FAIRWINDS Broadway Across America – Orlando is given promotional support by WKMG Local 6. For more information, visit www.FloridaTheatrical.org .

Broadway Across America is owned and operated by British theatre producer John Gore (CEO) and entertainment industry veteran Thomas B. McGrath (Chairman). Broadway Across America presents first-class touring Broadway musicals and plays, family productions and other live events throughout a network of 43 North American cities. Broadway Across America is also dedicated to the development and production of new and diverse live theatre for productions on Broadway, across America and throughout the world. Broadway Across America most recently produced the Broadway productions of HAIR, WEST SIDE STORY and Irving Berlin’s WHITE CHRISTMAS.  Upcoming productions include MINSKY’S, PROMISES, PROMISES, MILLION DOLLAR QUARTET and the West End production of BREAKFAST AT TIFFANY’S.  Touring productions include Nickelodeon’s STORYTIME ADVENTURES featuring Dora the Explorer and DREAMGIRLS. For more information or to purchase tickets through an authorized agent go to BroadwayAcrossAmerica.com.

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